Which of the following is INCORRECT with regard to direct mail marketing programs?
A) It excels at delivering a personalized message
B) It can deliver a message at a precise time
C) It can reach a well-defined market
D) It is the most versatile of the direct media
E) It is inexpensive compared to print advertising

Question

Quizplus · Accepted Answer

Direct mail marketing programs can be quite expensive, as they involve the cost of design, printing, mailing, and possibly purchasing a mailing list. While it can be targeted and personalized, it is not necessarily inexpensive compared to print advertising.

Which of the Following Is INCORRECT with Regard to Direct