The percentage of trade show attendees that can impact the buying process for exhibited goods is described as:
A) Total buying plans
B) Net buying influences
C) Attraction efficiency
D) Evoked set
E) Traffic densities

Question

Quizplus · Accepted Answer

Net buying influences refer to the percentage of trade show attendees who have the power to impact the purchase decision for the goods on exhibit. Therefore, option B is the correct answer. A, C, D, and E are not relevant to the described concept.

The Percentage of Trade Show Attendees That Can Impact the Buying