The _____ model describes the information processing stages through which a target must pass prior to purchase.
A) Buy-phase
B) Hierarchy-of-effects
C) Multiattribute
D) Buying determinants
E) PLC

Question

Quizplus · Accepted Answer

The Hierarchy-of-effects model describes the stages a consumer goes through when making a purchase decision: awareness, knowledge, liking, preference, conviction, and purchase. This model suggests that consumers move through these stages in a linear, step-by-step process, and marketers must use different advertising strategies to appeal to consumers at different stages.

The _____ Model Describes the Information Processing Stages Through Which