This is initiated by the marketer and can be used to set appointments for field salespeople,invite prospects to visit the trade show booth,renew memberships and other actions.
A) B2B telemarketing
B) Call center outsourcing
C) Outbound telemarketing
D) B2C telemarketing
E) Inbound telemarketing

Question

Quizplus · Accepted Answer

Outbound telemarketing refers to the practice of calling prospects and initiating conversations with them in order to promote products or services, set appointments, or perform other actions. This is the option that best describes the situation described in the question. B2B telemarketing may also be relevant, but it is a broader category that covers a range of activities geared towards selling to businesses, not just outbound calling. Call center outsourcing, inbound telemarketing, and B2C telemarketing are not the best choices, as they do not accurately reflect the marketing activities being described in the question.

This Is Initiated by the Marketer and Can Be Used