Sugging:
A) Is the seller's ability to provide value
B) Generally refers to marketing efforts to secure a valued categorization in the mind of a customer
C) Is the percentage of accounts that continue doing business with the seller each year
D) Is selling under the guise of doing research
E) Means that members of a market can be reached by some directed marketing activity

Question

Quizplus · Accepted Answer

Sugging stands for "selling under the guise of doing research." It refers to the unethical practice of posing as a researcher conducting a survey or study in order to obtain personal information from individuals, which can then be used for sales or marketing purposes.