Interpersonal communication in which one person attempts to secure a purchase from another person is:
A) Direct marketing
B) Telemarketing
C) Public relations
D) Personal selling
E) Advertising

Question

Quizplus · Accepted Answer

Personal selling is a form of interpersonal communication where the salesperson is directly communicating with the prospective buyer to persuade them to make a purchase. Direct marketing and telemarketing may involve some degree of interpersonal communication, but they are not necessarily focused on securing an immediate purchase. Public relations and advertising are forms of mass communication and do not involve direct communication with individual prospective buyers.

Interpersonal Communication in Which One Person Attempts to Secure a Purchase