All of the following are true about direct marketing EXCEPT:
A) Its role is to generate sales and leads
B) It uses advertising media to obtain a measurable action outcome
C) It is a one-way communication
D) It can be delivered by mail, fax or Internet and includes catalogs
E) It is used for obtaining feedback from potential and current customers

Question

Quizplus · Accepted Answer

Direct marketing is not always a one-way communication. It can also involve two-way communication, such as when a customer responds to an offer or provides feedback.

All of the Following Are True About Direct Marketing EXCEPT