All of the following statements are true of advertising EXCEPT:
A) Low per-contact costs
B) The ability to reach inaccessible buying influences
C) The ability to reach unknown buying influences
D) The ability to reach large numbers of potential buyers
E) The message is altered as a result of feedback

Question

Quizplus · Accepted Answer

While advertising can have many benefits, one of them is not the ability to alter the message as a result of feedback. Advertising messages are generally created and set in advance, and while they may be tweaked and adjusted based on initial response, they are not easily changed on the fly based on ongoing feedback.

All of the Following Statements Are True of Advertising EXCEPT