Why is sugging considered unethical?
A) It gives little or no regard for the company's long-run positioning aims
B) The content in blogs appear to be written by someone other than a company employee
C) It can negatively impact the power of PR
D) During interaction, customers feel they are talking to many different companies instead of one, which is not the way to build a relationship
E) The basic premise is a lie

Question

Quizplus · Accepted Answer

Sugging involves posing as market researchers or opinion pollsters to try and sell products, which is essentially a form of deception. This deceptive practice can harm the reputation of a company and is considered unethical.

Why Is Sugging Considered Unethical