Identify the incorrect statement about marketing research.
A) It is not a part of the overall communications mix.
B) It can communicate the organization's commitment to the customer.
C) It is one avenue for feedback in communication.
D) It is not usually included in the same conversation as selling or advertising.
E) It plays an important role in feedback communication.

Question

Quizplus · Accepted Answer

Marketing research is actually a crucial part of the overall communications mix as it provides valuable insights to inform communication strategies and tactics.

Identify the Incorrect Statement About Marketing Research