New firms and financially weak firms are most likely to use:
A) Objective-and-task budgeting
B) Percentage-of-sales budgeting
C) All-you-can-afford budgeting
D) Competitive parity budgeting
E) Top-down budgeting

Question

Quizplus · Accepted Answer

New firms and financially weak firms are most likely to use the "all-you-can-afford" budgeting method because it allows them to allocate funds to marketing based on what they can spare after covering all other expenses. This method is often used when resources are limited and there is a need to be cautious with spending.

New Firms and Financially Weak Firms Are Most Likely to Use