Which of the following seeks to forecast sales before the marketing communication budget is developed?
A) All-you-can-afford matrix
B) Percentage-of-sales
C) Competitive parity
D) Share-of-market
E) Top-down forecasts

Question

Quizplus · Accepted Answer

The Percentage-of-sales method forecasts sales and then determines the marketing communication budget as a percentage of these forecasted sales. This approach seeks to align marketing expenditures closely with expected revenue, making it a common practice for budget allocation.

Which of the Following Seeks to Forecast Sales Before the Marketing