What is the disadvantage of personal selling?
A) Maintaining a sales force is expensive, requiring investments in management structures
B) Communication cannot be adapted to fit the needs of the buyer
C) The offer cannot be changed to fit the buyer's requirements
D) It is difficult for the sale to be completed
E) Communication cannot be changed to conform with the buyer's personality

Question

Quizplus · Accepted Answer

Maintaining a sales force is a significant expense for a business, as it requires hiring, training, and managing staff, as well as providing them with compensation and benefits packages. This cost can be a disadvantage compared to other marketing tactics, such as advertising or public relations, which often have lower overhead costs.

What Is the Disadvantage of Personal Selling