In _____ the marketer may bid on key search terms and thereby have its firm name appear when a potential customer searches using that term.
A) Email marketing
B) Search engine marketing
C) Affiliate marketing
D) Interactive advertising
E) Web optimization

Question

Quizplus · Accepted Answer

In search engine marketing, the marketer can bid on keywords to make their firm's name appear when a potential customer searches using that term. This can be done through paid search ads on search engines like Google or Bing.

The other options are not accurate because:

A) Email marketing involves sending emails to a list of subscribers in order to promote a company's products or services. 
C) Affiliate marketing involves partnering with other businesses or individuals to promote a company's products or services in exchange for a commission or reward. 
D) Interactive advertising refers to online ads that allow users to interact with them, such as clicking on them or filling out a form. 
E) Web optimization involves improving a website's ranking in search engine results pages through various techniques, such as improving site speed, using relevant keywords, and creating quality content. While it may involve bidding on keywords, this is not its primary focus.

In _____ the Marketer May Bid on Key Search Terms