Which of the following statements about trade shows is false?
A) They offer the advantage of personal interaction
B) They are temporary exhibitions of products and services
C) The first trade shows were open-air markets set up at fairs and festivals
D) They can contribute to both positioning and action goals
E) They tend to be very expensive and usually not worth the investment

Question

Quizplus · Accepted Answer

While trade shows can be expensive, it is not necessarily true that they are usually not worth the investment. In fact, many companies find them to be a valuable way to generate leads, network with other industry professionals, and showcase their products and services.

Which of the Following Statements About Trade Shows Is False