PR:
A) Seeks to build/maintain mutual goodwill
B) Is basically a crisis management tool
C) Is best used in isolation from other forms of promotion
D) Is impersonal, one-way communication
E) Has more control over what is said than advertising

Question

Quizplus · Accepted Answer

Public Relations (PR) seeks to build and maintain mutual goodwill between an organization and its publics, focusing on creating positive relationships and understanding.