Communication goals should typically be based on:
A) Competitor strategy
B) The available budget for advertising
C) The firm's strategic goals
D) The need to move existing inventory
E) Production capacity

Question

Quizplus · Accepted Answer

Communication goals should be based on the firm's strategic goals as they guide the overall direction and objectives of the company. Competitor strategy, available budget, need to move existing inventory, and production capacity may be considerations within the firm's strategic goals, but they should not be the sole focus of communication goals.

Communication Goals Should Typically Be Based On