When a company segments for CRM purposes,the segmentation is based on:
A) What needs the product should meet
B) How the customer wants to interact
C) Matching the product to the customer needs
D) The product's stage of maturity
E) Communication channels

Question

Quizplus · Accepted Answer

Segmentation for CRM purposes focuses on understanding how customers prefer to interact with the company, allowing for personalized communication and service.

When a Company Segments for CRM Purposes,the Segmentation Is Based