A strategic,two-way communication targeted to specific customers and their needs,all coordinated through a variety of media,is best known as:
A) Grapevine communication
B) Complex communication
C) Integrated marketing communication
D) Dual-method communication
E) Professional sales communication

Question

Quizplus · Accepted Answer

Integrated marketing communication (IMC) is a strategic, two-way communication process that aims to build mutually beneficial relationships with customers by coordinating various communication channels and messages to meet their specific needs. It involves a mix of advertising, sales promotion, personal selling, public relations, direct marketing, and digital marketing, all aimed at conveying a consistent brand message and creating a seamless customer experience across all touchpoints. The goal is to create a unified and persuasive brand voice that resonates with customers and ultimately drives sales and loyalty.

A Strategic,two-Way Communication Targeted to Specific Customers and Their Needs,all