The term 'prospect' best defines someone:
A) Who uses the budgeting process to feather a nest
B) For whom we know the needs, budget and time frame for purchase
C) Who brings out a product that is at least one step better technologically
D) Whose products are brought first to the market
E) Who obtains a measurable action outcome

Question

Quizplus · Accepted Answer

A prospect is someone for whom we know the needs, budget and time frame for purchase, making choice B the best option. Option A refers to someone who is budgeting for personal gain rather than making a purchase, option C refers to product innovation rather than a potential customer, option D refers to being first-to-market which is not necessarily indicative of being a prospect, and option E refers to obtaining a measurable outcome which could apply to any individual, not necessarily a potential customer.

The Term 'Prospect' Best Defines Someone