Interest:
A) Reflects the buyer's desire to learn more about what is being discussed
B) Is created when potential buyers become acquainted with the product
C) Is the recognition by the buyer that when the needs occur, that is the brand or product to buy
D) Is the desired behavior that one wants from the audience
E) Is reflected in a consumer visiting a trade show or a website
Correct Answer:
Verified
Q17: Tactical goals specify the desired outcomes for
Q18: PR is a specialized communications tool that
Q19: The goal-setting process for communications planning includes
Q20: Billing and shipping are part of communication
Q21: In this step of the CRM process,a
Q23: Which of the following statements about integrated
Q24: The term 'prospect' best defines someone:
A) Who
Q25: Goals that aim at changing minds of
Q26: In the CRM process,implementing the communication strategy
Q27: _ is the recognition by the buyer
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