Which of the following statements about integrated marketing communications is false?
A) The communication strategy is fragmented, rather than integrated
B) Coordination is a powerful element of an integrated communications strategy
C) Many companies find integration difficult due to turf battles and a reluctance to invest in the needed databases
D) Consumer marketers are more likely to capitalize on the power of integrated marketing communications than business marketers
E) A firm's internal departments responsible for different elements, maybe reluctant to give up control over its respective area

Question

Quizplus · Accepted Answer

The Answer of Which of the following statements about integrated marketing communications is false?
A) The communication strategy is fragmented, rather than integrated
B) Coordination is a powerful element of an integrated communications strategy
C) Many companies find integration difficult due to turf battles and a reluctance to invest in the needed databases
D) Consumer marketers are more likely to capitalize on the power of integrated marketing communications than business marketers
E) A firm's internal departments responsible for different elements, maybe reluctant to give up control over its respective area

Which of the Following Statements About Integrated Marketing Communications Is