Which term refers to the practice of storing all of the firm's information on a centrally managed computer which may be accessed by authorized users firm wide?
A) Data mining
B) Data warehousing
C) Data centralization
D) Data compression
E) Data analysis
Correct Answer:
Verified
Q17: Generally,consumers welcome telephone research efforts because they
Q18: The major advantage of online surveys is
Q19: The use of marketing research as a
Q20: Business markets often comprise many customer firms.
Q21: To identify unmet customer needs for guiding
Q23: A small group of customers may be
Q24: Focus groups are not useful for:
A) Generating
Q25: Focus groups are popular because of all
Q26: Which of the following statements about surveys
Q27: The focus group is NOT a proper
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