Focus groups are popular because of all the following EXCEPT:
A) They are supported by the efficient and accurate access to customers afforded by the database
B) They can be conducted quickly and relatively cheaply
C) They almost always yield a surprising customer insight and some new ideas
D) They provide quantitative results like percentages
E) They are best used to generate ideas
Correct Answer:
Verified
Q20: Business markets often comprise many customer firms.
Q21: To identify unmet customer needs for guiding
Q22: Which term refers to the practice of
Q23: A small group of customers may be
Q24: Focus groups are not useful for:
A) Generating
Q26: Which of the following statements about surveys
Q27: The focus group is NOT a proper
Q28: Business managers have often noted that 20
Q29: A(n)_ report orders the firm's customers from
Q30: Surveys can be administered to customers through
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