Which of the following statements about surveys is FALSE?
A) Affirmation of the relationship serves to motivate customers to reveal unmet needs and points of supplier weakness
B) Typically the survey aims to strengthen the relationship
C) In all cases the researcher must remain unanimous to the respondents
D) Respondents should be given hope to realize greater satisfaction from within the current relationship, instead of seeking other sources
E) Even if the researcher's objective is to identify customers for disengagement, it is prudent to sever the exchange amicably, with minimal turmoil or stress
Correct Answer:
Verified
Q21: To identify unmet customer needs for guiding
Q22: Which term refers to the practice of
Q23: A small group of customers may be
Q24: Focus groups are not useful for:
A) Generating
Q25: Focus groups are popular because of all
Q27: The focus group is NOT a proper
Q28: Business managers have often noted that 20
Q29: A(n)_ report orders the firm's customers from
Q30: Surveys can be administered to customers through
Q31: Ideally,firms should allocate their marketing budget to
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