When a company routinizes a decision (makes it a straight rebuy),
A) The purchase decisions need to be evaluated more carefully
B) The opportunity is there for a vendor to build a relationship
C) It is usually because the product being purchased is relatively important
D) The likelihood of a poor decision increases
E) Outsiders are involved in the buying process

Question

Quizplus · Accepted Answer

When a company routinizes a decision, they have already established a standard procedure for making the purchase. This means that the decision is likely to be made quickly and efficiently, but also that there is not as much opportunity for vendors to differentiate themselves. Therefore, building a strong relationship can be particularly important in securing future business.

When a Company Routinizes a Decision (Makes It a Straight