Which buying theory states that buyers go through a choice process to arrive at decisions of how they will buy,as opposed to the choice process of what will be bought modeled as part of the buy-grid?
A) Reward-measurement theory
B) Buying determinants theory
C) Role theory
D) Behavior choice theory
E) Resource-advantage theory

Question

Quizplus · Accepted Answer

Behavior choice theory focuses on the process buyers go through to decide how they will make a purchase, rather than what they will buy, which is a different aspect of consumer decision-making modeled in other theories.

Which Buying Theory States That Buyers Go Through a Choice