The degree of importance attached to a reward is described as its:
A) Utility
B) Power
C) Reach
D) Efficacy
E) Valence

Question

Quizplus · Accepted Answer

Valence refers to the degree of attractiveness or desirability that a reward holds for an individual. It measures how much an individual wants or desires a particular reward, and therefore, it is the most appropriate choice among the options listed. Utility refers to the usefulness of a reward, power refers to the ability of a reward to influence behavior, reach refers to the range of individuals who receive a reward, and efficacy refers to the ability of a reward to achieve the desired outcome. While all these terms are relevant to understanding reward systems, none of them capture the importance or value that individuals place on a reward.

The Degree of Importance Attached to a Reward Is Described