According to the expanded buying determinants theory,policies supporting vertical and horizontal dimensions are:
A) Organizational factors
B) Individual factors
C) Market factors
D) Environmental factors
E) Demographic factors

Question

Quizplus · Accepted Answer

Organizational factors refer to the internal policies and practices of a company that can influence the buying decision. Vertical policies relate to the relationship between the company and its suppliers, while horizontal policies relate to the coordination between different departments within the company. Therefore, policies supporting these dimensions fall under the category of organizational factors.

According to the Expanded Buying Determinants Theory,policies Supporting Vertical and Horizontal