The _____ model is based on the idea that people compare products across features,weighted by importance.
A) Multiattribute
B) Buy-grid
C) Buy-phase
D) Five forces
E) Hierarchy-of-effects

Question

Quizplus · Accepted Answer

The description matches that of the Multiattribute model, which considers the importance of different features when consumers are comparing and evaluating products before making a purchase decision. The other options (Buy-grid, Buy-phase, Five forces, and Hierarchy-of-effects) do not involve comparing products across features as a basis for purchase decision-making.

The _____ Model Is Based on the Idea That People