Modified rebuys occur due to all the following reasons EXCEPT:
A) Changing prices
B) A product or service needs to be bought again automatically
C) Dissatisfaction with the performance of a supplier and/or the product
D) A change in the personnel involved
E) Changing technology that improves product performance and requires reevaluation of vendors and their offerings

Question

Quizplus · Accepted Answer

Modified rebuys involve changes to the previous purchasing decision, usually due to some dissatisfaction or a need to reevaluate alternative options. Option B indicates an automatic repurchase and does not fit the description of modified rebuys. Therefore, it is the correct answer.

Modified Rebuys Occur Due to All the Following Reasons EXCEPT