Which of the following statements about straight rebuy is TRUE?
A) There is more emphasis on search and evaluation of suppliers than product definition
B) Selling includes anticipating or responding quickly to changes in customer needs
C) All steps of the buying process are taken with emphasis on product definition and development of product specifications
D) Promotion includes offering free trials or demonstrations at the customer's site
E) Reminder advertising is used to build image for company
Correct Answer:
Verified
Q45: The process of designing and managing supply
Q46: The complete buying process is ONLY followed
Q47: Modified rebuys occur due to all the
Q48: Which of the following types of purchases
Q49: Modified rebuys:
A) Mean repurchasing regularly
B) Imply products
Q51: Reminder advertising is MOST likely to be
Q52: According to the buy-grid theory,
A) A lot
Q53: Out-suppliers:
A) Do not compete with in-suppliers in
Q54: Outsourcing:
A) Always "exports" jobs
B) Is limited to
Q55: Which of the following statements about modified
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