Modified rebuys:
A) Mean repurchasing regularly
B) Imply products or services never purchased before
C) May involve need recognition, an evaluation of suppliers and a decision
D) Need recognition and placing an order
E) Imply the buyer has no experience with the product or service

Question

Quizplus · Accepted Answer

Modified rebuys involve some level of evaluation, decision-making, and potentially supplier negotiation. They are not a simple repurchase of the same product/service, but rather a tweaked or modified purchase. A and D do not capture the evaluation and decision-making component, and B and E refer to purchasing products/services that have never been bought before, which is not the case with modified rebuys.

Modified Rebuys