According to the buy-grid theory,
A) A lot of information is required for a straight rebuy
B) More information is needed by the buyer to make a new buy than when making a modified rebuy
C) More information is needed by the buyer to make a modified rebuy and a straight rebuy than for a new buy
D) More information is needed by the buyer to make a new buy and a straight rebuy than for a modified rebuy
E) More information is needed by the buyer to make a modified rebuy than when making a new buy

Question

Quizplus · Accepted Answer

The buy-grid theory suggests that a new buy requires the most information because the purchase situation is unfamiliar to the buyer, making it more complex than a modified rebuy or a straight rebuy.

According to the Buy-Grid Theory