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In the Commitment Phase

Question 56

Multiple Choice

In the commitment phase,


A) Buyer and seller may exchange employees in order to fully identify with the trading partner
B) The association moves from one of testing and probing to one of enlarging rewards and the scope of exchange
C) The supplier may collect information about product specifications, buying process and the like at the prospective customer
D) The parties probe and test each other and initial purchases can take place
E) The interaction between buyer and seller yields them net payoffs in excess of some minimum level

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