All the following are ways in which business marketing differs from consumer marketing EXCEPT:
A) Its distribution channels are shorter and more direct
B) It emphasizes personal selling and negotiation
C) The Web is not integrated
D) It employs "unique" promotional strategies
E) It requires knowledge of the customer's customer

Question

Quizplus · Accepted Answer

The Web plays a significant role in both business marketing and consumer marketing, and is often integrated into their respective strategies. Therefore, the statement "The Web is not integrated" is incorrect and does not accurately represent a difference between the two types of marketing.

All the Following Are Ways in Which Business Marketing Differs