Users are similar to final consumers in that:
A) They purchase products to include in their own final product
B) Satisfaction is determined through consumption
C) They are primarily influenced by advertising
D) The impact upon profit is not important
E) They incorporate their purchases into their final product

Question

Quizplus · Accepted Answer

Both users and final consumers are driven by the satisfaction they derive from consuming a product, and their ultimate purchasing decision is based on that satisfaction. However, users are typically businesses or organizations that purchase products to incorporate them into their own final product or use them in their operations, whereas final consumers purchase products primarily for personal use. The other answer choices are incorrect as they do not properly distinguish between users and final consumers.

Users Are Similar to Final Consumers in That