The marketing and sales functions of a firm can help to create value through all of the following ways,except:

Question

Quizplus · Accepted Answer

Creating goods and services is not a way in which marketing and sales create value, as this is typically the responsibility of product development or operations functions. The remaining options, including brand positioning, advertising, and communicating consumer needs to R&D, are all ways in which marketing and sales can help create value for a firm.

The Marketing and Sales Functions of a Firm Can Help