A(n)_____ strategy makes most sense when demands for local responsiveness are high,but cost pressures are moderate or low.

Question

Quizplus · Accepted Answer

When demands for local responsiveness are high, but cost pressures are moderate or low, the localization strategy is the most suitable. This strategy involves customizing products, marketing, and operations to meet local needs and preferences, while also allowing for some flexibility in adapting to differences in regional markets. It balances the need for local responsiveness with the need for cost efficiency, making it a good option for companies that want to stay competitive in diverse markets. Global standardization is more suitable when cost pressures are high, while international and transnational strategies have different priorities and trade-offs.

A(n)_____ Strategy Makes Most Sense When Demands for Local Responsiveness