Companies are now able to pursue cost leadership and differentiation simultaneously because
A) of the emergence of flexible manufacturing technologies and new information technologies.
B) markets have become more homogeneous.
C) industries have become consolidated.
D) barriers to entry have fallen.
E) government regulation has diminished.

Question

Quizplus · Accepted Answer

The emergence of flexible manufacturing technologies and new information technologies have enabled companies to pursue both cost leadership and differentiation strategies simultaneously. These technologies have made it possible for companies to customize their products and services while maintaining cost efficiency. Consequently, companies are now able to differentiate their products and services based on customer needs and preferences, while keeping costs low.

Companies Are Now Able to Pursue Cost Leadership and Differentiation