A market segment is a group of
A)customers within a market that can be different from each other on the basis of their distinct attributes and specific demands.
B)companies that produce similar goods or services.
C)customers within a market that purchase goods or services in similar quantities.
D)customers within a market that have similar levels of profitability.
E)none of these choices

Question

Quizplus · Accepted Answer

A market segment is a group of customers within a market that can be different from each other on the basis of their distinct attributes and specific demands. They can have different needs, preferences, behaviors, and characteristics that require targeted marketing strategies and offerings. Segmenting a market can help businesses to identify profitable opportunities, allocate resources efficiently, and better meet customers' needs.

A Market Segment Is a Group of