Swifttrade.com, an online trading site, makes a special effort to ask customers when and how they would like to be contacted and stores this information in its database.This practice allows Swifttrade.com to channel its brand _____.
A)loyalty
B)image
C)value
D)communication

Question

Quizplus · Accepted Answer

Listening to customers is as important as-if not more important than-talking to them.Some business-to-business (B2B) companies are now making a special effort to ask customers when and how they would like to be contacted by the company.This practice shows respect for loyal customers' time and allows companies to direct the brand communication in a way that is appropriate.