Which of the following is true about loyalty programs?
A)All customers must be rewarded equally.
B)Mostly, a large number of heavy users account for a large percentage of sales and profits.
C)Customers who buy an above-average amount of a brand are termed heavy users.
D)According to Pareto's Rule, 20 percent of a brand's sales come from 80 percent of its customers.

Question

Quizplus · Accepted Answer

In most product categories, a small number of heavy users account for a large percentage of a brand's sales and profits.Heavy users are customers who buy an above-average amount of a given brand.

Which of the Following Is True About Loyalty Programs