Regular customers at Krotler Inc.are also offered autographed memorabilia and are sometimes invited for celebrity meet-and-greets.This practice of Krotler Inc.goes beyond its usual practice of giving points to the customer that can be used to redeem for merchandise.These special offers are an example of Krotler Inc.'s _____ programs.
A)affability
B)directivity
C)loyalty
D)credibility

Question

Quizplus · Accepted Answer

These are examples of loyalty programs.Loyalty programs are those that are specifically designed for customer retention.All customers should be rewarded, but not all customers are the same.

Regular Customers at Krotler Inc