Michael & Peter's, a legal consultant, has discovered that it is losing a significant number of its clients.Which of the following refers to the first step that the consultant should take for customer reacquisition?
A)Determine why their customers have stopped taking their services.
B)Find the customer category that is in risk of being lost.
C)Avoid relying on databases since they only provide overall purchase frequency data.
D)Concentrate on future stream of customer purchases since losing one customer is simply equivalent to losing that particular sale.

Question

Quizplus · Accepted Answer

The first step in customer recovery is to find the customer who is in jeopardy of being lost to the company.The longer customers stay away from a business, the less likely they are to return.

Michael & Peter's, a Legal Consultant, Has Discovered That It