The potential sales that will be generated by a customer if the customer remains loyal to that company for a lifetime are referred to as customer lifetime _____.
A)motive
B)value
C)behaviour
D)profits

Question

Quizplus · Accepted Answer

Companies are starting to focus on the value of a customer if that customer remains loyal to the firm over the customer's lifetime.This is referred to as customer lifetime value.

The Potential Sales That Will Be Generated by a Customer