Philip, who went to pick up his car after servicing, noticed that his tennis racquet, which he had left behind in the car, was missing.When he approached the car dealer, he was given an apology and a cheque for a new racquet.The dealer, although not at fault, took care of the mishap as a favour to the customer.The dealer, thus, was giving importance to customer lifetime _____.
A)motive
B)value
C)behaviour
D)attention

Question

Quizplus · Accepted Answer

The dealer was giving importance to customer lifetime value.Companies are starting to focus on the value of a customer if that customer remains loyal to the firm over the customer's lifetime.This is referred to as customer lifetime value.

Philip, Who Went to Pick Up His Car After Servicing