In addition to rewarding customers, Gatersby Inc.'s loyalty program provided the firm with reams of customer information in its database._____ is the most efficient way to use this information to make better marketing decisions.
A)Relationship marketing
B)Data mining
C)Data warehousing
D)Database marketing

Question

Quizplus · Accepted Answer

Data mining is an efficient way to sort through large amounts of data to find relationships between variables.Data mining is a process of analyzing customer patterns and insights to make better marketing decisions.

In Addition to Rewarding Customers, Gatersby Inc