Vertical conflict occurs between intermediaries at the same level in a marketing channel, such as between two or more retailers or two or more wholesalers that handle the same manufacturer's brands.

Question

Quizplus · Accepted Answer

Vertical conflict occurs between different levels of the same channel, for example, between a manufacturer and its retailers or wholesalers, not between entities at the same level.

Vertical Conflict Occurs Between Intermediaries at the Same Level in a Marketing