Which of the following is true about intermediaries?
A) They refer to cross-channel shoppers who research products online and then purchase them at a retail store.
B) They refer to individuals or firms performing a role in the marketing channel.
C) They refer to marketers who hoard goods and sell them to consumers when demand is high.
D) They refer to manufacturers of goods used in the production of other goods.
Correct Answer:
Verified
Q18: Shoppers' Galore issues credit cards to consumers
Q19: Form utility involves efforts by intermediaries to
Q20: Proctor & Gamble sells products to consumers
Q21: An electronics store buys electronic products from
Q22: Rob stops at the supermarket to purchase
Q24: For marketers, the value of the supply
Q25: Brad often buys Nestlé products for his
Q26: Intermediaries make selling goods and services more
Q27: Vertical conflict occurs between intermediaries at the
Q28: The set of individuals and firms involved
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